Mercedez | Till It Clicks

Growing from Strength to Strength

Early in this year, I expressed the desire of working with 2 Fortune 500 Brands within the first half 2017 to Akshay. We both agreed that it was a rather ambitious goal, but we decided to give it a shot none-the-less. In Sales, when there is intent and action, results follow. As we are closing in on completing the first half of the calendar year, we are happy to have already worked on THREE Fortune 500 companies, on significant projects and are looking to expand our footprint.

Here is the story of one of them. In February 2017, the consultants at Mercedes-Benz India, approached us with a unique proposition. Unfortunately, it was the kind of work we had not done earlier. But fortunately, it was the kind of work, no one had done earlier. We jumped on to the opportunity and started working on a project which grew very dear to me and proved to be a big opportunity for Till it clicks.

On June 5, 2017, this project was inaugurated by the top management of Mercedes-Benz India and today, official social media accounts of Mercedes-Benz India featured the project.


Such a proud feeling. Here are a few reasons why we are elated:

  1. We always knew we were building up a talented unit, but “Talent is nothing without opportunity”. And this project provided us with that wonderful opportunity.
  2. It kick started our journey of working on noteworthy projects from noteworthy brands. We have bagged some good customers after that. 🙂
  3. Personally, I come from a life sciences background and I am a conservationist at heart. So I understand the importance of the initiative Mercedes-Benz India took. It does really make the world a better place.
  4. It was so unique that we had be the trailblazers. All the R&D with no set paths to follow was painful. But now that we have come out of it, we feel we have grown into better Technology Marketers than we were 3 months ago. Talk about hard work paying off.

Just want to wrap this up by saying a big ‘thank you’ to the team involved in this project from Till it clicks. It is your hard work that makes us all look good.

For details about this project, visit the official website of Mercedes-Benz Hope Planting Mission –

My team is missing in the photographs, but here is a shout out to Akshay (my co-founder), Kiran, Pratik, Aditya and Deepti.


– Abhi

5 things that you need to stop to make yourself fit | Till It Clicks

5 things that ‘you need to stop’ to make yourself fit

The media and especially the main-stream media doesn’t present a healthy, beautiful body. Platforms like Instagram where models post their skinny pictures, are followed by millions. But this longing to attain too skinny, unhealthy bodies spreads a wrong notion in the society.  Remember what a healthy and natural body looks and feels like, and aim for that. All bodies are different. Respect, the already amazing body that you have. Try to reach your best, rather than longing for what is considered ‘perfect’ by the society. Keep working hard and eating right until you look noticeably better.

But in your journey to become your best, the DON’Ts are as important as the DOs. Here is a short list of what ‘you need to stop’, to make yourself fit again.


1. Thinking ‘career first, self later’

You need to focus on your body as much as your career or what you want to achieve in life. Would you rather be a sleek looking CEO or a grumpy old person, no one likes. Your life is happening now, and your body is a part of it.


2. Cursing the mirror

Looking into the mirror is good. Having friends who show you the mirror is even better. But rather than bashing yourself, take measures. Start indulging in something which you enjoy and which makes you fitter as a side-effect.


3. Thinking ‘looks are everything’

Yes, looks are important only to a limited extent. You need to focus on your overall health, which includes your physical fitness, mental well-being and spiritual contentment. Your body is nothing but a reflection of your mind.


4. Fighting with yourself

Life is hard in itself. There are enough things to deal with outside. Don’t create enemies within. Stop fighting with yourself and deal accept your shortcomings. Focus on what you enjoy. Not everybody is meant to have a chiseled physique.


5. Blaming your body

If only I was fitter, looked better… It doesn’t matter. And it’s certainly not your body’s fault. If you really think it is, change it. There are some things which you can’t change, thankfully, your body isn’t one of them. Don’t spend time contemplating, start doing.


– Abhimanyu Tadwalkar
Till it clicks Studio Pvt Ltd

Great Customer Support can take you places -What start-ups can learn from GoDaddy.

At Till it clicks, creating websites form a substantial part of our service offerings to our customers. Not only do we craft websites, we are proactive in dealing with our customer’s problems regarding hosting websites.
Now we have a question. Who would most people rather go to?


1. A superb, expensive product with a disinterested customer service, that makes people want to throw away their product? Or,
2. Go for a mediocre but popular brand with great customer support?


We give you an example from our own experience.
Our clients’ websites may go down for varied reasons; therefore we, on behalf of our clients, get in touch with the customer support of the hosting providers. Of these, the customer service of GoDaddy stands out so superior, that we recommend GoDaddy for our clients! 15 of our clients are now happy customers of GoDaddy.
What is about GoDaddy’s customer support that makes us recommend GoDaddy, which as you all know, is an indirect, cost-free but truer form of advertisement?
The reasons we have found are:
1. They are prompt and hands-on
2. They have a solution oriented approach, which gives us confidence that they will somehow solve our problem
3. They listen to our problems


Sure, the wait time is killing, their number is not toll free, some executives try to upsell and some fall short in knowledge. Still, we can be sure that our problems are listened to and they do try to solve our problems efficiently!

And, that is what start-ups can learn from GoDaddys. This is a great lesson for all start-ups.

Whether your start-up deals with mobile apps, games or website apps, always, we mean always, keep in mind the customer.

The customer is King. Your products might blow their minds away, but if you are too busy to actually hear their opinions and questions, you might as well as bid your company goodbye.
Even in this age of ’Self-serve’ and ‘DIY’, in times of distress, we want to talk to people, not robots and answering machines. So, build a great customer support team!
What will make your customer support great? Ideally, your customer support executives should:
1. Talk to the customers
2. Empathise with them; be patient
3. Be transparent (if something is going to take time, tell them that. They will understand.)
4. Be proactive in solving their problems. Take a real interest.


We give you an example from our own experience.
Our clients’ websites may go down for varied reasons; therefore we, on behalf of our clients, get in touch with the customer support of the hosting providers. Of these, the customer service of GoDaddy stands out so superior, that we recommend GoDaddy for our clients!

-Abhimanyu Tadwalkar