Does this sound familiar – You have been contemplating taking a holiday and randomly see an ad for a cheap flight ticket while playing a game or you see great deals for a holiday resort while playing your favourite videos. These are all called OTT Ad ...
Having a long-lasting, loyal customer base in today’s hyper-competitive environment can be extremely difficult for businesses. Also, with brand loyalty fleeting, the cost of customer acquisition is shooting up at a staggering rate. Taking proactive m ...
Design and development have become the most important aspects of building a website today. The reason being, most brands across the globe have now realised the necessity of building an online presence that is attractive and which delivers a seamless ...
When it comes to building a website, marketers are no longer dependent on IT professionals. The advent of content marketing systems (CMS) has simplified and made it possible for anyone to develop attractive and effective websites. The most widely use ...
Your website is the online face of your business. It should have all the elements necessary to convey your brand’s message appropriately and make visitors stay longer on your website. Attractive design, responsive UI, up-to-date content, seamless sit ...
Most businesses believe that they need a certified coder or a web developer to build a website. But the truth is, websites can be built without hiring a web developer. This is possible with the help of a Content Management System platform. Content Ma ...
The ways of using social media are evolving. The expectation from social media is evolving. Change was and always will be constant in marketing, but the last year has been very aggressive with changes in social media. Social media growth in 2020 was ...
Apple recently announced a significant iOS privacy update that will make it mandatory for the app owners to seek permission from the users before tracking their usage. Facebook soon released a statement against Apple, openly criticising this iOS upda ...
Identifying and targeting the right keyword is a crucial aspect of crafting a bankable and efficient SEO strategy. It is true that targeting keywords that people are actually searching for can garner significant traffic to your website. However, choo ...
The pandemic and its economic ramifications have changed the face of and brought about revolutionary changes in digital marketing. As businesses are grappling with the growing uncertainties, digital marketing tools and strategies have had to go throu ...
