Account-based LinkedIn outreach and B2B campaigns that target the specific companies and decision-makers worth winning — with AI doing the targeting groundwork.
Blasting the same message to everyone feels like reach. In B2B, it's noise — burning budget on accounts that were never going to buy and people who were never going to decide.
Broad campaigns spread spend thin across accounts that don't fit, so the ones that matter never get real attention.
Messages land with people who can't sign off, while the actual buying committee never hears from you.
Generic, irrelevant pitches get archived on sight — training buyers to tune your brand out entirely.
We build tight, high-fit target-account lists and run personalised LinkedIn outreach and ABM campaigns against them — so effort concentrates on the companies worth winning, not everyone in the market.
Illustrative — the shift from broad blasting to focused account targeting.
AI does the targeting groundwork — surfacing high-fit accounts and mapping the real decision-makers inside them.
Every message is grounded in the account and person it's for, so relevance scales without turning into spam.
Marketing and sales work the same target list toward the same pipeline — no leads lost in the handoff.
of B2B social-media leads come from LinkedIn1
of B2B marketers use LinkedIn for lead generation2
of organisations now run an active ABM programme3
Sources: 1 LinkedIn / Sopro, B2B social lead benchmarks, 2025 · 2 LinkedIn B2B Marketing Benchmark, 2024 · 3 State of Account-Based Marketing, 2025.
A lead is a contact. Pipeline is a real opportunity moving toward a decision. We build the system that turns targeted accounts into meetings and meetings into qualified pipeline your sales team can close.
We define your ideal accounts and build a high-fit target list with AI-assisted research.
We map the decision-makers inside each account and prioritise who to reach first.
Personalised LinkedIn outreach and ABM content start real, relevant conversations.
We move engaged accounts into meetings and hand qualified pipeline to your sales team.
Account-based marketing means picking the specific companies you want to win and marketing to them as accounts, not chasing anyone who fills a form. Instead of casting a wide net, you concentrate effort on a focused list of high-fit accounts and the people who make decisions inside them.
We start from your ideal customer profile and best existing customers, then use AI-assisted research to find companies that match on fit signals — industry, size, tech, growth — and map the decision-makers inside them. You approve the list before any outreach begins.
Done badly, yes. We do it the opposite way — personalised, relevant and value-first. Every message is grounded in that specific account and person, references something real, and leads with something useful rather than a pitch. The goal is a conversation worth having, not a volume game.
Yes. AI handles the targeting groundwork and drafting support, but our strategists own the messaging, tone and every account's angle. Nothing goes out that a human hasn't shaped and signed off on.
Tightly — that's the point of ABM. Marketing and sales work the same agreed target list toward the same pipeline goal. We hand over context on every engaged account so sales picks up warm, informed conversations instead of cold ones.
Early conversations and engaged accounts typically appear within the first few weeks. Real pipeline builds over the following months as sequences run their course — B2B buying cycles are longer, so ABM compounds rather than spikes.
Yours and your team's — outreach comes from real people at your company, which is what makes it credible. We help set up, warm and manage those profiles responsibly; the accounts and connections stay yours throughout.
A no-obligation targeting session — we'll sketch the accounts worth going after and how to reach them.
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