Posts in category: Marketing Strategy

“I have stopped using Google Search now”, said a friend. “I just go to ChatGPT and ask questions.” I was astonished. It is possible that the technology behind ChatGPT or other similar language models could be used to improve natural language process ...

A vital part of today’s online culture is blogging. Initially, the concept of blogging came about when individuals started sharing personal details online and started treating blogs as personal journals. It eventually was adopted by companies of all ...

In a world where millions of brands are trying to secure the ‘Top Of Recall’ spot in our minds, it comes as no surprise that marketers all over the world try to come up with ingenious ways to capture the attention of customers. One of the most yieldi ...

It’s safe to say that the world we live in today has become a fairly digitalised world. Searching for and validating things on Google and understanding an organisation through its social media and website has become second to nature. Businesses of al ...

A majority of businesses across the world today have established their digital presence by building websites. This helps brands considerably in gaining better reach across multiple locations and boosting their business growth. IT and marketing depart ...

With the advent of online shopping, offline retailers have been feeling the heat. With huge discounts on e-commerce sites and then with the Covid pandemic devastating the world, it’s no wonder that many stores are struggling to make ends meet. It’s a ...

In the last decade, marketing has undergone a major shift. The internet and mobile devices have changed all aspects from advertising to customer service. From billboards to social media, marketers are exploring new ways to reach consumers with their ...