The ways of using social media are evolving. The expectation from social media is evolving. Change was and always will be constant in marketing, but the last year has been very aggressive with changes in social media. Social media growth in 2020 was ...
Apple recently announced a significant iOS privacy update that will make it mandatory for the app owners to seek permission from the users before tracking their usage. Facebook soon released a statement against Apple, openly criticising this iOS upda ...
Identifying and targeting the right keyword is a crucial aspect of crafting a bankable and efficient SEO strategy. It is true that targeting keywords that people are actually searching for can garner significant traffic to your website. However, choo ...
The pandemic and its economic ramifications have changed the face of and brought about revolutionary changes in digital marketing. As businesses are grappling with the growing uncertainties, digital marketing tools and strategies have had to go throu ...
