The client is a pharmaceutical giant and a world leader in animal health space. The projuct was the promotion of the newly launched, globally bestselling products in the India market. The primary task was to make the pet owners aware about the brand. But here comes the challenging part, both the products were not available OTC (Over the Counter). This meant, our marketing had to be bifocal - directed towards the pet owners so that they would enquire about the product to the vets, and directoed towards the vets, so that they would prescribe the products wherever necessary. The new set of communication strategy was planned and executed through paid media and the results of the campaigns were encouraging. The market share of the newly launced brand in india started increasing as a result of these launch campaigns.