Peshwai is an ethnic retail outlet for women sarees. Initially launched just for women, in 2004, they expanded their collection and included ethnic apparel for men. They have 2 stores, one in Pune and the other in Ahmednagar. They only sell offline. They were not very active on Social Media and hence needed our help with increasing activity on social media. Our strategy involved creating a content calendar that has a wide variety of the kind of posts shared on social media. It also involved running campaigns with particular offers to bring more traction. For Peshwai, we created posts based on the content calendar. We also share leads generated through digital platforms with the client to ensure a shorter turnaround time. Due to the nature of client's business, we rarely run paid campaigns.