Handy Logistics is a logistics and supply chain company with its corporate office in Bombay. They are a full-service freight forwarder and specialize in pharma-related elements such as medical equipment and animals such as mice and rabbits for pharma testing. Handly Logistics needed to introduce their brand on LinkedIn and Facebook, and capitalise on the upcomgin holiday season. The strategy was to create a content calendar emphasizing on specific facts on logistics and educating the audiences. A strategy was designer specifically for LinkedIn, with a frequency that was a right blend of passive aggressive. After, the holiday season, the analytical reports indicated that the brand was launched successfully.