Sportco is a crowdsourced sports content website, where a user can put up his/her opinion on any kind of sport in the form of article, image or video. It also has different quizes and games to engage first time and returning users. We had 3 important objectives, a) Getting more visitors on the website b) Geting more writers to contribute on the website c) Partner with other organizations to generate direct revenue. We were able to achieve the goals by putting up the right content strategy for the website. Influencer engagement was another primary aspect of the marketing plan clubbed with proper use of organic social media and some digital PR.