A vital part of today’s online culture is blogging. Initially, the concept of blogging came about when individuals started sharing personal details online and started treating blogs as personal journals. It eventually was adopted by companies of all scales across the world for various reasons. While every company has a website, it doesn’t help businesses stand out amongst the others. Thus companies needed to come up with sharing dynamic content that can engage their customers. Most of them took to blogging as it helps the company truly shine. After noticing an upward trend in online visibility post blogging, businesses have started integrating blogs into their marketing programs and treating them as a separate marketing channel altogether.
While a company website has more of a practical approach in addressing its audience with a certain tone of professionalism, a blog has a more relaxed tone to it which a consumer will be more comfortable with. Apart from being a great read, a blog can have several other benefits too for a company such as:
1. Strengthening SEO and Driving Traffic to the Website
2. Boosting Lead Generation Efforts
3. Creating Internal Links and Backlinks
4. Educating and Engaging the Audience
5. Social Media Redirection
6. Establishing Long-term Brand Relationships
Source: Opportunity India
An ideal business blog is that which informs and educates its readers and addresses their queries. There is also a psychological tendency to trust the written word. Thus blogs are a great way to have extensive conversations with customers, industry experts, and peers. Being a reliable source of information proves to establish your brand credibility. All of this compounds and forms a long-lasting relationship between the brand and its consumers.
There are billions of people in the world connected to the internet and a few thousand more brands trying to reach this wide audience. A steady flow of website traffic is something that every brand craves for. With the surplus devices that have made their way to every home, it is critical that blogging makes its way into the marketing strategies of organisations.
Thus with the multitude of benefits discussed above, the concept of blogging cannot be underestimated. If you are a company and are looking to step into blogging, do reach out to us. We will be happy to guide you in the best possible way.