Chitale bandhu Mithaiwale has come up with a new range of healthy products from NAS, Keto, Baked categories and branded it Mindful- Mouthful i.e. M2. They launched the NAS product range first with a range of 5 products. Since this was the new brand launching in the market, in order to generate brand awareness, we created their social media handles and started with the teaser campaigns. We ran ad campaigns on facebook and instagram for community building & brand awareness. Though NAS range was first launched on the website, digital marketing helped the brand in reaching out to the right audience.